Gordon Pont, the Partner and Strategy Director at Collab Agency in Australia, joins the Responsive Fundraising Podcast to talk about brand and marketing strategy, and the necessity to stand for something to ensure you stand out from the crowd. During our conversation we pull on Gordon's experience in consumer marketing and nonprofit advocacy and uncover essential traits nonprofit brands need to be remarkable and attract support. Gordon is a strategically led commercial marketer and business owner. With 20+ years of building brands, across B2C and B2B markets he promises to effectively collaborate so that your business grows. His experience includes senior Marketing, Sales, Category Management, Innovation and Directorship roles. Having also worked across most communication channels in traditional and digital media. He's passionate about working together with teams looking to grow and brings a breadth of capability, leadership and insight. https://www.collabagency.com.au  https://opportunity.org