Kendra Jeffreys is the Sr. Director of US Operations at Mission to the World. This week, Kendra joined the podcast to discuss innovation, change management, and fostering a culture of continuous improvement at nonprofits. I always say this to my team: ‘Start at the end first. I want know your desired future state. Where do you want to be?’ And then we’re going to figure out how to get there. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.