On this episode, we're joined by T. Clay Buck, a recovering actor and reluctant data geek, and we discuss what fundraising leaders should be focused on as we wade into 2020 and beyond. He is the Founder and Principal of Tactical Fundraising Solutions, a fundraising consultancy that helps fundraisers and nonprofits raise money more effectively through a systems-thinking approach to fundraising. Clay has thirty years of experience in fundraising from individual donors and particular expertise in annual giving, database management, prospect research and development operations. He was the Vice President of Client Services for the highly respected consulting firm, IDC and has held the CFRE certification since 2010. He was a co-author of the Rogare Critical Fundraising Report for the United States, teaches fundraising and storytelling at the University of Nevada, Las Vegas and was recently named one of the top 20 Charity Influencers online. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.