Brian Sooy, the president of AESPIRE, joins us to talk about uncovering and clarifying your nonprofit's story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “Raise Your Voice: A Cause Manifesto,” the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide, Brian knows that when leaders find the clarity, they multiply their impact and their business thrives. Here are a few additional resources that complement our conversation: Raise Your Voice: A Cause Manifesto —Amazon’s top-rated guide to help mission-driven organizations nurture a culture of generosity that engages supporters and builds a mission-driven brand Download the Brand Clarity Credo, inspired by Raise Your Voice: A Cause Manifesto — and receive 12 months of free insights from Aespire to help you achieve clarity and build a powerful relationship brand. Download a free guide to help you Master the Art of Donor Storytelling ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.