Selena Soo, publicity and marketing strategist who helps experts, authors, and coaches go from “hidden gem” to admired industry leaders, joins Kelsey on Whiskey & Work to discuss why publicity is crucial for entrepreneurs and thought leaders. Kelsey and Selena discuss the role of publicity in spreading powerful ideas and stories, differentiating between the mission-driven intent of publicity and self-promotion, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes on this one!  What we’re talking about… Selena Soo is a publicity and marketing strategist who helps experts, authors, and coaches go from “hidden gem” to admired industry leaders Selena's mission to help entrepreneurs and thought leaders impact millions with their message Selena's career journey, including her quarter-life crisis and transformation why publicity is crucial for entrepreneurs and thought leaders discuss the role of publicity in spreading powerful ideas and stories differentiating between the mission-driven intent of publicity and self-promotion Falling in love with publicity as a means to help impactful individuals The role of role models and the responsibility to share one's gifts Overcoming challenges and finding empowerment through personal development Introducing the concept of the "Publicity Pyramid" The common mistake of not having a clear call to action in publicity. The value of offering a freebie to build your email list and nurture relationships The importance of staying on message when appearing on podcasts Recognizing the significance of nurturing your existing audience. Customizing your marketing strategy based on your strengths and objectives The value of developing a consistent social media presence Selena's transition to a more active social media presence To learn more or connect with Selena, visit the links below!  A {free} Tool or Two!  Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.  How To Plan Your Business The Coaches Pricing Calculator  The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income   Links Mentioned Selena Soo’s Website  Selena Soo’s Instagram  Kelsey Murphy’s Website  Kelsey Murphy’s Instagram  QUOTES: "A great story is not just about what you've accomplished, but the journey, the challenges, and the transformation you've experienced." - SS "Building relationships with media outlets and journalists is an ongoing process that requires authenticity and value." - SS "The power of storytelling lies in its ability to connect with people on an emotional level and inspire action." - SS "Your audience is looking for solutions to their problems. Position yourself as the solution through your content and messaging." - SS "When pitching to the media, make sure your story is newsworthy, timely, and relevant to their audience." - SS