In this episode of the Whiskey and Work Podcast, Kelsey sits down with former military intelligence officer and CEO of the Geek Pack, Julia Taylor. They discuss the concept of the customer journey map and its significance in business, insights into understanding the customer journey and its various touch points, and examples of impactful customer experiences and how they can be applied in different business contexts. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!  What we’re talking about…   Julia's background in military intelligence and transition into entrepreneurship Her inspiration for founding Geek Pack and her passion for empowering women in tech Julia's unique approach to entrepreneurship as a digital nomad and lover of camping. Introduction to the concept of the customer journey map and its significance in business. Insights into understanding the customer journey and its various touch points. Examples of impactful customer experiences and how they can be applied in different business contexts. Discussion on personalized interactions, gift-giving, and effective communication in enhancing the customer journey Applicability of customer journey mapping in coaching businesses The importance of maintaining personalization and intimacy in coaching as businesses scale Strategies for coaches to enhance client experiences and stand out in a competitive market Julia's recommendations for implementing customer journey mapping in coaching practices To learn more or connect with Julia, visit the links below!  A {free} Tool or Two!  Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.  How To Plan Your Business The Coaches Pricing Calculator  The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income   Links Mentioned   Julia Taylor’s Website Julia Taylor’s Instagram Kelsey Murphy’s Website  Kelsey Murphy’s Instagram