Kathi Kruse (@KathiKruse) is a social media consultant and marketing strategist. Who newly revised book, "Automotive Social Business" brings you a deeper understanding of how to captivate your customers, sell more cars, and be generally remarkable on social media. Episode 94 of The Dealer Playbook dives into how you can get more out of your Facebook Marketing, and what KPIs you should be tracking for digital success. Key Takeaways:  Have a clearly defined goal or objective. It's not enough to just say you want leads. You need to go deeper than that. Define your audience. Who are you speaking to? Audit performance (remember that performance is hinged upon your objective) Use Data to make adjustments Repeat  You can find the shownotes at http://www.thedealerplaybook.com/94 HELP US SPREAD THE WORD! If you're getting any value out of the show, we'd love an honest review on iTunes! This is what helps us stand out from the crowd and helps others connect with the value you've received here. Review the show here: http://www.thedealerplaybook.com/dpb-itunes Dominate!