"Nobody here is Mother Teresa; we're trying to sell stuff"    - Gary VaynerchukUnless you’re not familiar with this thing called “the internet," you probably know who Gary Vaynerchuk is.  Gary Vaynerchuk is the author of the NY Times best seller, "Jab, Jab, Jab, Right Hook" which has been making a lot of noise in the auto industry since its release.  Gary is co-founder of VaynerMedia, a social media agency. With offices in New York and San Francisco, his company manages some seriously powerful brands on social media and online content strategies, like the NFL, NHL and Campbell's Soup. In April, Gary spoke at the Driving Sales Presidents Club in New York City, where he was dropping knowledge bombs left and right, helping auto dealers with their social media strategies and determining ROI.  His guest ‘appearance’ on The Dealer Playbook was just as epic! In the DPB podcast this week, Gary talks about:    - How there’s no Facebook without investing in paid ads    - The truth about Facebook ads (& "dark posts")    - How to do a Facebook ad campaign or unpublished post     - A step-by-step rundown on how to build a successful Facebook ad strategy    - Creating content that appeals to your audience’s interests based on what’s trending  Gary is definitely the guy to be listening to when it comes to building a bigger social presence. His tactics on Facebook are -without a doubt- proven tried & true strategies worth exploring and incorporating into your own business. Get more Gary (read up - this guy knows what he’s talking about!): Gary's Website: http://www.garyvaynerchuk.com  Gary's Facebook: https://www.facebook.com/gary Gary's Twitter: https://twitter.com/garyvee Gary's YouTube: https://www.youtube.com/user/GaryVaynerchuk Get your FREE copy of Gary V's latest book! The first comment with what they liked best about this session with Gary gets their own free copy of his latest best seller, "Jab, Jab, Jab, Right Hook"! Good luck!  And check out all of Gary Vaynerchuk's books: "Crush It"http://www.amazon.ca/gp/product/0062295020/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=0062295020&linkCode=as2&tag=flexd-20"The Thank You Economy" http://www.amazon.ca/gp/product/0061914185/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=0061914185&linkCode=as2&tag=flexd-20"Jab, Jab, Jab, Right Hook" http://www.amazon.ca/gp/product/006227306X/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=006227306X&linkCode=as2&tag=flexd-20 Ok, Now It’s Your Turn:  Did this episode give you any insight or some ideas for your Facebook marketing structure? Leave us your comments and keep the conversation going. We love it!