Video is hot with consumers and we all know it. You, us, everyone is engaging in online video most likely on a regular basis right?  So many of us today are using video "in our business" but are we really using it "in our business"?  It is one thing to have a library of good videos, then it is a whole other having a solid strategy on what to do with those videos. DPB session 18 we sit down with Andrew Myers of What's Next Media, a automotive video firm to talk not so much about video creation but more so video strategy.  The reason why Andrew is perfect for this session is he has a easy to implement video strategy and dealer can execute on their own.  This proven strategy is 5 steps that Andrew reviews in detail on the session 1. Introduction - 3rd Party Vehicle Listings2. Short Story - Your Webpage/Presence3.Presentation - Your First Response/BDC4.Close - The In-Store Experience5.Rehash - CRM & Remarketing/Retargeting Do those steps sound familiar? Well I should hope, it is only the showroom sales process that has been trained by many for many years.  So why not do that exact same strategy, but use video to provide the experience?  Hit the download button and get dialed into this value packed session about video strategy.  So you have some videos now?? What are you going to do with them?  Get more from our friend Andrew Myers from What's Next Media at the links below. He is all in when it comes to video for sure.  Whats Next Media Website Andrew's Facebook  Email Andrew  We want to hear from you Sound off below with questions, opinions, facts, ideas, hate, whatever it is we love to hear from ya :) The Dealer Playbook loves you for spending some of your valuable time with us.  Keep Making Things Happen.   See you next week, close the month strong!