During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Nick Niehaus, founder of Connect Marketing and Business Video School, an online school that teaches professionals how to create better video. Nick shares how you can change your life by using video, not only as a marketing tool, but as a regular mode of communication.  Episode Highlights:  Nick created Business Video School when he saw people who wanted to create video for their business getting stuck. Remember that video is a shift in communication and it is not going away. Once you get used to this shift, you start to see the benefits. You won’t get anywhere by resisting this shift. If you're looking at other content creators, you have to go through the same process that they went through. Start where they started. People feel more connected to people they see on video. People get the full spectrum of communication from video. Start with internal video. For example, answer your top 5 FAQs into the camera with your best possible answers. A parasocial relationship is a one-sided relationship where Person A has a know/like/trust relationship with Person B, but Person B has no idea who Person A is. The more times you show up in front of somebody, the more likely they are to like you. Use targeted ads to put videos of yourself in front of your ideal customer and then let the parasocial relationship develop over time as a result. If you are strategic, you're building these parasocial relationships with the right people through targeting your ads. When you see a video or a picture of yourself, you're seeing how everyone else normally sees you, but you're not seeing you as you normally see yourself. When you're obsessing about how you look and sound, you can't develop the other necessary skills you need. If you get hung up about having the right equipment, remember that all you really need is your phone. Until you know the basics, it's hard to know what kind of equipment you really need. You could consider buying a tripod or a lapel microphone.  Once you're comfortable making videos, it's time to start thinking about your brand. What you’ll want to do depends on who you’re trying to attract. Pick a few topics and just keep coming back to them. These can be content pillars. Go to your favorite clients and ask them what gets them excited and where they experience pain. Figure out what your ideal customer cares about, and where that overlaps with what you care about. Build habits around making content. Talk about the same things consistently and over time the audience will show up. Jeff shares his five content pillars. Nick talks about Business Video School. They developed a training program that teaches people how to make video from the first step. The homework you create in the course can be used for your own business. Nick will be on weekly Lab Coat webinars throughout June.  This is an opportunity to change your life with video. 3 Key Points: When you’re just starting to make videos, reach out to people who create videos you admire and replicate the process they went through to get where they are now.  Once you’re comfortable making videos, then you will want to focus on targeting the right audience.  Video can change the way you communicate and increase your ability to connect.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Nick Niehaus LinkedIn, Facebook Business Video School website, Instagram, Facebook Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group