I am continuously looking for new authentic ways to connect with people. Personal connections have been essential for me when looking to create new business relationships. It's a vital part of my professional strategy. The goal is to expand my business in an organic way that genuinely connects with the people I intend to work with professionally.  There are many ways to accomplish this, but the strategies that interest me are the ones the maximize our human connections. I do business intending to inspire or to be of service to my clients and audience. The best way to do this is by having a presence in their lives. Video helps you create a presence and a relationship that's more intimate than an email, a text, or a web blast. As entrepreneurs, it can have a massive impact on our business. To dive deeper into the power of utilizing personal video in business, I've brought on entrepreneur and author Ethan Beute. Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-author of Rehumanize Your Business, Ethan's collected and told video success stories in blog posts, on webinars, from stages, and in countless conversations for nearly a decade. Before that, he ran marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. To find out how you can improve your business and relationship by using video, download this episode now. THE WARRIOR OF INTENTION "You don't get what you don't ask for." - Ethan Beute Highlights - Using personal videos will boost your business.  Utilize the power of video emails, eye contact, and hand gestures.   Start with short messages or fun themes like Thank you Thursday.   Smiling when answering calls or leaving a message always helps.  It is essential to use structure when developing your message.  Step One: Have an opening. Step Two: Express empathy. Step Three: Have value. Step Four: A call to action. Step Four: Close. Guest Contact - Ethan's Website Ethan's Twitter Ethan's Instagram Ethan's Book: Rehumanize your Business Ethan's Podcast: The Customer Experience Podcast  Ethan's YouTube Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn