We’re more connected on the job than ever before. Text communication, now instant and global, means we’re no longer constrained by time and distance. But as a result, our professional relationships and personal well-being have suffered. Despite the adage, business is personal. Yet communication has become fixed and faceless, easily misinterpreted, mismanaged, or altogether missed.

Stephen Pacinelli is coauthor of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience and Chief Marketing Officer at BombBomb. Steve is a longtime customer and advocate of personal video for its benefits to his sales team, and has delivered presentations to more than 1,000 audiences.

Rehumanize Your Business Topics

During this conversation, Stephen and I discuss the following topics:

His background and storyThe inspiration for the bookHow we got away from communicating humanlyThe different types of video messaging leaders can useAspects of an effective video for relationship buildingHow to pick the right platform to use in a videoHow can leaders and their teams can use videos for “sales”Delivering bad news via videoHow to ensure that you deliver an effective video

Guest Resources

If you are interested in learning more about Stephen and his resources then be sure to check out the following links:

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer ExperienceBombbomb.comStephen on LinkedInStephen on Twitter

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