During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer talks to Nikki Klein, a realtor with a thriving business in Boca Raton, Florida, who has grown large local Facebook groups simply by coming from a place of contribution. Learn her strategies on how to use Facebook groups for prospecting and more.   Episode Highlights:  Klein entered the real estate industry five years ago when she moved to Boca Raton, Florida. Klein describes how she is constantly building and rebuilding her team. Hiring the right agents for the wrong business can cause your team to implode. As a leader, be sure you can model the systems you want your team to implement.  Klein’s prospecting involves digging into her database and holding events. Klein describes her strategy for using Facebook. Your personal page should be 80% personal, 20% business. Even the business content you share should tell a story. Having a story behind your posts is very important. Klein was a mother to small children in a new area when she started her first Facebook group. She is very particular about the posts she allows into the group and dedicates time to moderating posts. How you set up the group is very important. Think carefully about the name of your group. Klein designed her group to capture people who are moving to the area. She reaches out personally to everyone who joins the group through direct messages. There is very little drama in her groups because she doesn’t stand for it. If you have to ask yourself if you should let a post in, don’t let it in. Hold community events for your group members to get them talking face to face. You can capture the information of every person that attends your event. Everyone wants to be a part of something bigger than themselves. Klein describes two of her favorite past community events. If you’re willing to do the work, you can make a big impact on other people’s lives. Klein’s team did not pay for any leads last year and they are not running targeted ads. When you come from a place of wanting to contribute, it will come back tenfold.  If you’re not passionate about the subject of your group, it will fail. If you want people to interact, you need a Facebook group. If you’re simply sharing information, use a page. Success in a Facebook group is when you have people interacting. Be authentic. Don’t be salesy.    3 Key Points: Your personal Facebook page should follow the 80/20 rule: 80% personal posts, 20% posts related to your business. Facebook groups are successful when members are interacting, sharing, and asking questions. Take your Facebook group offline and hold community events.   Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Nikki Klein on Facebook, Instagram Boca Raton Moms Connect (Facebook group) Journey to Mindful Growth (Facebook group)   Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group