On this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer talks to Jennifer Ramey, a military spouse with a social media background who launched her successful real estate business in 2015. Learn what inspired her to begin building her team early and what she’s done to create a unique and engaging brand.   Episode Highlights:  Ramey is a military spouse who grew up in central Florida. When her husband retired, she pursued her real estate license. Ramey hired her first admin three months into the business and added an agent to her team six months in.  She was inspired to begin building her team when she attended a KW Family Reunion and attended a session about long-term planning. She left the event with a long-term plan for her business and she began implementing it. She knew what she needed to do and who she needed to have on her team to make it happen. What is the story behind The Giant Group? Ramey embraced her height in her unique branding. How is she using her experience as a military spouse in her business? When engaging with Facebook groups, come from a place of contribution. Provide information and support. Her team serves many military families and has carved out a niche for sight-unseen buyers.  She provides advice about making videos for long-distance buyers. You still have to build rapport with people who have never seen you. Ramey’s team incorporates fun and quirkiness into their branding.  She picked three social media platforms she wanted to crush. Pick one social media platform to master at a time, then move on to the next one. Cross-posting on social media can always lead back to your website. Post content that will engage people. She might post a listing once a week. Motivational quotes do well on Instagram. How is she utilizing Facebook tools and video marketing? Ramey describes aspects of her strategy for Facebook ads. What follow up systems or CRM is she using? The best CRM is the one you will use. You can have good ideas all day long, but you must implement them for them to count. 3 Key Points:   Making a plan for your business will guide you as you build out your team.   Don’t be afraid to incorporate unique or quirky aspects into your branding. Pick one social media platform to master at a time.   Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Jennifer Ramey on Facebook  Phone: 706-231-1556  The Giant Group website, Facebook, YouTube The Millionaire Real Estate Agent (book) KW Family Reunion GoPro HERO 7 Black Command CRM Follow Up Boss CRM   Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group