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In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Lauren Petrullo, founder and CEO of Mongoose Media. Petrullo shares her data-driven and design-focused marketing strategies and discusses her experience working with large skew brands in the baby beauty and food niches. They also talk about the benefits of referrals in the creative agency industry.
[00:01:03] BBF and Referrals.
[05:42] Pinterest as an underutilized platform.
[00:08:54] Pinterest for Amazon sellers.
[00:11:21] Pinterest as a search engine.
[00:15:09] Pinterest as unsocial social media.
[00:18:40] Repurposing video content.
[00:23:27] Repurposing content on social media.
[00:28:21] Google business profile.
[00:30:55] Pinterest organic visibility.
[00:33:28] Spring trends in search volume.
[00:37:11] Pinterest Marketing for Animals.
[00:41:25] Selling on Amazon.
The guest speaker on this podcast is Lauren Petrullo, the founder and CEO of Mongoose Media. She has been featured in Forbes magazine and has earned awards for her marketing talents. The podcast host introduces her as someone who uses data-driven and design-focused marketing strategies. Lauren emphasizes the importance of using diverse resources of traffic and not relying on one channel. She also mentions that her company has internal brands and an advertising hospital to test out strategies before implementing them for clients. Overall, Lauren is an experienced marketer with a proven track record of success.  Connect with Lauren on LinkedIn HERE
Host Joie Roberts is a leader in the Amazon coaching and consulting space.  Joie started, built, and sold her fast growing Amazon brand for over 7 figures in just over 12 months and is now helping many others due the same.
Follow Joie on Instagram and shoot here a DM that you heard her on the podcast here:  @JoieRoberts.official
Are you interested in getting started or need help with your existing brand?
If so, book a call to see if you are a good fit for Joie and team to help you one-on-one:
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