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In this episode, host Joie Roberts talks with Amazon PPC expert and AMZ Insiders coach Matt Atkins about common mistakes sellers make when advertising on Amazon using Pay-Per-Click (PPC).
They discuss key areas where sellers can improve their strategies and achieve better results on Amazon.
Outline:
Introduction
Interview with Matt Atkins, Amazon PPC expert
Mistakes Made by Seasoned Sellers
Overspending on branded terms
Focusing on ACoS instead of TACoS
Overinvesting in exploratory campaigns
III. ACoS vs. TACoS
Understanding the differences and their impact on overall business
Product Launch Mistakes
Insufficient keyword research
Overreliance on Amazon's automatic and broad campaigns
Prioritizing exploratory campaigns over targeted keywords
Advice on Negative Keywords
Lowering bids instead of negating non-converting keywords
Maintaining relevancy with minimum bids
Optimizing PPC Strategies
Importance of data analysis and targeting profitable keywords
Separating campaigns by match types
Limiting keywords in a campaign to 10-15
VII. Bid Adjustment Strategy
Utilizing automation tools for bid optimization
Emphasizing human oversight
Avoiding outdated data in bid adjustments
VIII. Joining a Community of Sellers
Benefits of sharing experiences and insights
Importance of honest discussions and knowledge sharing
By avoiding common mistakes and focusing on more effective strategies, sellers can improve their advertising performance and achieve better results on Amazon.
Follow Joie on Instagram: @JoieRoberts.official
Follow Matt on Instagram: @MattAtkins
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