Most companies are very rarely effective with their pricing strategies. They might have very simplified pricing strategies such as cost-plus to avoid the analyst overhead and lose money by not charging enough. Or they might have very manual processes to monitor competing SKUs at marketplaces or over the web and might lose their margins with the admin overhead. While monitoring pricing has never been straightforward, the newer tools are making the process easier and helping companies control and update them dynamically as the market condition changes.In today's episode, our guest, Burc Tanir, share his insights into dynamic pricing works and how e-commerce companies can take advantage of it. He also describes how the newer technologies can help monitor the pricing on marketplaces without hiring an army of analysts and increase your admin costs. Finally, he describes the nuances of dynamic pricing, such as SKU segmentation based on price sensitivity and aligning the pricing strategies based on their sensitivity.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.