Marketing teams typically drive the overall market penetration strategies. They could also drive your strategic priorities in key market segments and transform the customer experience. Also, while they use a lot of tools and technologies to be efficient with their day jobs, they very rarely are part of the operational core. So what are the systems that marketers need in their roles? And do they need to interface with the enterprise systems such as ERP? How do you accommodate the needs of marketers in the enterprise architecture?In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss information architecture for the marketing department. We covered many grounds, including the systems for each marketing role and their process boundaries. Finally, we discussed new technologies and industry-specific architecture, including the challenges associated with B2B and B2C business models.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.