Business buyers have a unique way of evaluating businesses. If your end goal is to sell your business, you may want to know what buyers value in a  business as an asset to align your growth plans with their needs. Do buyers put more value on the team or the roster of clients? Do they emphasize more on technology or products? Would you get a higher return on home-grown software or an off-the-shelf ERP?In today's episode, we have our guest Nick Jackson from The Mendota Group, who discusses. What lifestyle brands can do to enhance their value for strategic buyers. He also discusses what founders can learn from CEOs who typically manage the business acquired by PE firms. Finally, he touched on why they put a negligible value on technology when you buy lifestyle brands.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.