Strategic placement of complementary products and personalized recommendations can help increase revenue from each transaction and the lifetime value of each customer. But strategic placement is art and science and requires you to understand customer behavior at a deeper level. If you go overboard with your suggestions, the customers may bounce from your site. And if you underserve them, you might miss out on the opportunities to be able to upsell and cross-sell. In today's episode, we have our guest, Ronnie Teja, who discusses the upsell and cross-sell strategies for e-commerce merchants and how you might be able to increase the average order value for your customers. He also touches on several customer service strategies, including how to motivate your employees to meet their customer service targets. Finally, he touches on how personalization strategies can help increase the average order value from each transaction. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.