If you are responsible for cutting the check for your marketing spend, it's a frightening experience. Your marketing teams may sound highly confident in every initiative they might have on their radar, but you know from your prior experience that marketing investments are extremely risky. You require careful analysis of your existing successes and mapping out the channels that have been the true contributor to your success.In today's episode, we have our guest, John Readman, who discusses how to compare and measure marketing channels to plan your marketing budget. He also discusses how to attribute the total cost of sales and get comprehensive insights for each of your customer groups. Finally, he discusses how to design touchpoints, stages, and the best practice to design stages for longer sales cycles. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.