Traditional manufacturing organizations are typically sales-focused. Even with complex products and longer sales cycles where research-based content would be crucial, manufacturing organizations rely on relation-based sales. With 70% of buyers fully defining their needs on their own before engaging with a sales representative, manufacturing finance executives and owners need to understand the value of content marketing. In today’s episode, we have our guest Greg from Winbond, who talks about why manufacturing organizations need to adopt the approach of Digital Twin to augment their sales teams. He also touches on several stories where he has made a significant impact on the organization’s growth with his Digital Twin approach. If you are looking to learn how to grow with innovative marketing methods while having a good laugh, this episode is a must-listen for you.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.