In this episode of Growth Marketers Podcast, we are talking about the missing piece in most B2B marketing strategies, which is the creative element of an ad campaign.  
We see a lot of companies shifting their ad spend towards digital – digital marketing, digital ads, demand generation, inbound marketing – however you want to look at it, whereas the traditional marketing part of it is gone by the wayside. They are spending tons of money on data but not much thought goes into the real reason why these ads are supposed to work.   
At the end of the day, the most important part of every ad is whether or not someone is going to stop once they see your ad. As marketers, we should not be forgetting about the creative side of the ads.  
 In today’s podcast, we dive into a couple of things you may not be considering in your marketing efforts and talk about the key ingredient in the B2B ads, which is often overlooked.  
Tune in!
Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast