38 min listen
752: Stop Trying to do it All: Don't Believe These Lies About Marketing That Some Business "Experts" are Pushing
FromThe Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
752: Stop Trying to do it All: Don't Believe These Lies About Marketing That Some Business "Experts" are Pushing
FromThe Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
ratings:
Length:
32 minutes
Released:
Jun 15, 2023
Format:
Podcast episode
Description
In today's episode, we address a major issue in the business education industry that is causing our clients to waste time and money. While marketing is important, we believe that many marketing pros are teaching people to become marketing minions instead of teaching foundational business concepts. Unfortunately, this often results in a misconception of what marketing entails.
Let’s update our perspective on marketing from a "necessary evil" to a vital component of your business' success that can be tailored to suit your own strengths and needs.
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Let’s update our perspective on marketing from a "necessary evil" to a vital component of your business' success that can be tailored to suit your own strengths and needs.
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jun 15, 2023
Format:
Podcast episode
Titles in the series (100)
635: What to Do With Existing Clients When You Eliminate Part of Their Service: Aside from our wonderful clients in the incubator, our DMs have been popping and we have so many great insights into the hurdles that service-based businesses are facing! One particular issue that continues to pop up, especially as we help people define a high-touch signature service or ultimately focus on a more primary offering (instead of having what we’ve lovingly called the Cheesecake Factory menu of offers), is the need to eliminate other services. Many people we’ve run into are open to the idea but have active clients utilizing those very services and don’t know how to make that transition. The question arises of how to pivot and how to communicate the changes, but the main risk factor that people dwell on is losing the income from those active clients. Well, in this episode, you’ll find out how to gently ease out of specific services with a transition plan, as well as how to inform your clients that by The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project