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Being a Brand Editor with Gaggle’s Rob Yoegel

Being a Brand Editor with Gaggle’s Rob Yoegel

FromOn Brand with Nick Westergaard


Being a Brand Editor with Gaggle’s Rob Yoegel

FromOn Brand with Nick Westergaard

ratings:
Length:
44 minutes
Released:
Aug 31, 2015
Format:
Podcast episode

Description

“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational technology, Rob Yoegel has navigated many different customer profiles across many industries. This week on the On Brand podcast, Gaggle’s VP of Marketing shares why we should all think of ourselves as brand editors.
About Rob Yoegel
Rob Yoegel is a marketing leader, Internet pro, content strategist, corporate storyteller, and brand editor. He’s Vice President of Marketing at Gaggle, where he leads all marketing initiatives for the K-12-focused learning management system and its subsidiary, Authority, promoting a consistent brand message, engagement, sales, customer retention and positive customer behavior.
A creative visionary, content strategist, skilled writer, digital publishing professional, effective communicator, and marketer who embraces and enjoys new technology, Rob developed an award-winning content marketing program, and spent more than a decade building successful content, sales and marketing initiatives for a business-to-business and consumer enthusiast publishing company.
Last but not least …


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Released:
Aug 31, 2015
Format:
Podcast episode

Titles in the series (100)

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.