If you have no idea what performance media is? Strap in. Think highly valuable Pay As You Go, Cost Per Click model for paid media editorial. Still not sure, stick around!  This week I had the great pleasure to chat with the Co-founder and Chief Revenue Officer at Linkby, Adrian Fagerlund.   In fact, I didn’t just speak with Adrian on this poddy, we also recorded a masterclass for the DIY PR Hub that walks through exactly how to create a brief that will have publishers like Vogue, Daily Mail, Pedestrian and Broadsheet publishing headlines about your next product launch.  As you will hear in this podcast, he is incredibly passionate about building and fostering growth and impact for both brands and publishers.   Prior to Linkby, he held various sales leadership roles at Australia’s biggest publishing brands including Nine Entertainment Co and Pedestrian Group.  We cover the nuts of performance media, why publishers love it and how brands are using this to weaponise their content.  And if you love this episode and want to learn more, check out the Product PR masterclass in the DIY PR Hub that features not just the brief writing module with Linkby, but also a series of theory explainers about the various approaches you can take to secure media coverage for your products, but also interviews with ARE Media’s Jayde Malifa - Jayde looks after the digital footprint for the likes of Gourmet Traveller, Country Style, New Idea, Who and Australian Women’s Weekly Food.  If you’re a product-based business and you’re ready to put your foot to the floor can I recommend saving all of your pennies (more than a few!) and dipping your toe into the world of performance content with the likes of Linkby.    Find Adrian online Adrian Fagerlund adrian@linkby.com https://www.linkedin.com/in/adrianfagerlund/  https://linkby.com/  Mention the Hack Your Own PR podcast when you sign up to access Creative Services free of charge   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr   Links to products mentioned  ChatGPT Cheat Sheet: https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet  DIY PR Hub waitlist: https://www.odetteandco.com.au/diy-pr-hub-waitlist