55 min listen
How to plan events that build hype and convert to media coverage with Mary Christina | Ep 80
FromHack Your Own PR
How to plan events that build hype and convert to media coverage with Mary Christina | Ep 80
FromHack Your Own PR
ratings:
Length:
41 minutes
Released:
Sep 5, 2023
Format:
Podcast episode
Description
Mary Christina is the founder of experiential Events and brand experience agency, Minni. I connected with Mary late last year when we began planning the launch events for Australian Birth Stories. I can hand on heart say this woman and her team can make an impactful, memorable and beautiful event that gets the internet talking. Events can be powerful ways to make a splash in the busy digital world. Paired with influencers, media invites and clever PR strategy, I think some of Mary’s events are some of the most beautiful, clever and strategic I’ve seen on the ‘gram. As someone who worked in events for 5 years for Westpac, what Mary and the Minni team care unconventionally creatively, thoughtful and truly a far cry from anything a big corporate of yesteryear would put their name to. As you’ll hear Mary talk about events can come in all shapes and sizes, and varying budgets, but they all start with a well-articulated brief. If you’re looking for creative ways to connect with new audiences and adapt to a tightening budget, or if you’re ready to spend up on a special event, Mary’s interview will no doubt spark ideas about the next step forward. Find Mary online: https://www.linkedin.com/in/mary-christina/ https://www.instagram.com/minni.agency/ https://www.minni.com.au/
Released:
Sep 5, 2023
Format:
Podcast episode
Titles in the series (94)
Lucy Polkinghorne on everything you need to know about pitching to Nova’s Fitzy and Wippa show | Ep 6: Want to secure a radio gig for your brand, your celebrity talent, or a well-known name? Fitzy and Wippa are household names throughout Sydney, and the rest of Australia for their daily lols in the morning. In this episode, I had the delightful... by Hack Your Own PR