Alice Jeffery has traveled a good life and sampled some of the world's best when it comes to fashion and lifestyle products.    As shopping editor at Broadsheet, the preeminent media publication for Australia and New Zealand’s tastemakers, Alice brings a utilitarian focus and a conscious consumption lens to her editorials.   Existing at the intersection of affiliate and performance content, alongside editorial features, Alice is one of the new breed of strategic journalists. She is someone who has her finger on the pulse of what her readers want and need right now, how to craft a meaningful story that is both interesting, engaging and useful, and how to create content that performs for paying customers.   In this episode we chat about what makes Broadsheet tick, how it connects with 3 million odd readers each month, and exactly who to pitch what within the broader team.   If you’re a fashion or lifestyle brand, or even a restaurant you’ll want to tune in to hear Alice’s expert advice on how to land in the cult-following pages of Broadsheet.    Find Alice Jeffery online:  https://www.linkedin.com/in/alice-jeffery/ https://www.instagram.com/alicejanejeffery/     Find Odette Barry online:  https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr