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A new breed of conscious PR| Ep 40

A new breed of conscious PR| Ep 40

FromHack Your Own PR


A new breed of conscious PR| Ep 40

FromHack Your Own PR

ratings:
Length:
47 minutes
Released:
Apr 19, 2022
Format:
Podcast episode

Description

Still think PR can’t make the world a better place? You haven't met Meg Harris, founder of MHPR, mumma of twin toddlers, and one of Australia's OGs in ‘Conscious PR.’ Meg earned her PR stripes working in Sydney and London across big brands such as Nestle, Amazon, Spotify, Covergirl and Johnson & Johnson.  But after wrestling with the ethics of promoting consumer clients in a world of animal testing, plastic pollution and fast fashion, Meg knew she needed to switch focus.  So she started MHPR in 2018 and now uses her PR superpowers to help ethical and sustainable brands move the needle towards conscious consumption. Whether that’s as one of her retained clients or through her nuts and bolts, D-I-Y PR training offering.  And it’s paid off, with Bed Threads, Nash & Banks, The Common Good Company and The Base Collective among her dreamy client list.  Meg is a PR powerhouse who expertly pairs her media insights and what journalists really want with her desire to do good for people and the planet.             In this episode we cover the PR foundations every business owner needs to know, why nailing publication timelines is critical for success and how to get that coveted Vogue coverage.  If you’re a PR DIY’er, own a product-based business or are looking to make that leap into freelance life, you’ll want to give this a listen.  Live wherever you get your poddy action.  Find Meg Harris online www.mhpr.com.au  meg@mhprcom.au  https://www.instagram.com/__mhpr__ Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr
Released:
Apr 19, 2022
Format:
Podcast episode

Titles in the series (94)

Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations. So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news.