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Inside the media industry: from closures to financial models with Brittney Rigby | Ep 15

Inside the media industry: from closures to financial models with Brittney Rigby | Ep 15

FromHack Your Own PR


Inside the media industry: from closures to financial models with Brittney Rigby | Ep 15

FromHack Your Own PR

ratings:
Length:
61 minutes
Released:
Aug 7, 2020
Format:
Podcast episode

Description

Brittney Rigby is a senior journalist at Mumbrella, primarily covering media agencies and editing the opinion vertical. In this episode we go deep into conversation about the state of the media landscape, contemplating the financial models beyond traditional advertising models. From The Guardian through to New York Times, Brittney shares the subscription models that are working (although the outlets are very coy on specific numbers). We talk diversity in the media landscape and Brittney shares some questions she believes we should be asking of ourselves to encourage grassroots changes, as we scramble to catch up on gender and cultural diversity at the executive level. Of course, we talk through what Brittney and Mumbrella are looking for in pitches, if you’re interested in elevating your profile in the marketing and media industry you’ll want to have a pen handy. Find Brittney on Twitter https://twitter.com/brittneyrigby Find Odette Barry online https://instagram.com/odetteandco https://instagram.com/hackyourownpr
Released:
Aug 7, 2020
Format:
Podcast episode

Titles in the series (94)

Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations. So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news.