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Brand Humanization - What, Why & How

Brand Humanization - What, Why & How

FromTalentCulture #WorkTrends


Brand Humanization - What, Why & How

FromTalentCulture #WorkTrends

ratings:
Length:
30 minutes
Released:
Feb 20, 2013
Format:
Podcast episode

Description

#TChat Radio is all new on Tuesday, February 19, 2013, at 7:30 pm ET (4:30 pm PT).?  Let’s demystify “brand humanization.” It’s a nice-sounding term, fluffy and a little sweet, but we need to figure out exactly what it stands for and how to make brand humanization happen. Social media facilitates the humanization of brands, making them seem more accessible to customers and candidates alike, but things can get messy really fast and the result doesn’t necessarily equal brand humanization. It's just, well, a marketing mess. When combining these two ingredients can you breathe true transparent life into brands? This week on TalentCulture #TChat, we’re going to look into what that looks like and build the case for giving brands vibrancy and a human dimension. For reals. Join co-creators and hosts, Meghan M. Biro and Kevin W. Grossman and their informative expert guest:?  Jamie Notter (@JamieNotter) -- Consultant, Speaker and Author at JamieNotter.com. His latest book is called Humanize: How People-Centric Organizations Succeed in a Social World.   This will be a great show, so we hope to see you here!
Released:
Feb 20, 2013
Format:
Podcast episode

Titles in the series (100)

You've been in the HR trenches for years. Now, are you ready to look toward the future? Join host, Meghan M Biro on the #WorkTrends podcast from TalentCulture as she talks about how work is changing. You'll get all the news you need to stay current, and hear from leading experts, HR tech vendors and HR practitioners about what inspires them. Join us on Twitter every Wednesday at 1:30 pm Eastern for a live chat using the hashtag #WorkTrends.