What do Madonna, Mark Zuckerberg, and Mike Bloomberg have in common? They’re richer than you They all get name-dropped by social media personality The Fat Jewish the second you ask him to talk about the influencer economy.
This week on Business Casual, we did just that. The Fat Jewish (real name: Josh Ostrovsky) takes us on a roller coaster ride of content, from selling his Babe wine brand to AB InBev to Mike Bloomberg’s meme campaign for the White House.
And in this unpredictable election cycle, Bloomberg’s social strategy matters. Josh breaks an NDA with Bloomberg’s camp to explain exactly how those fake DMs will play out. Want to know how it ends? Go listen.
If that’s not enough to convince you, this episode also features Josh...

ID’ing when the influencer marketing bubble will pop

Explaining how to reverse engineer your audience into an R&D flywheel

Giving tangible examples of “cutting through the noise” that don’t sound like they came straight from a self-help book for entrepreneurs