Gen Z is transforming the way we create and consume media and they are also holding brands across industries to a higher standard. At the Web Summit conference, Nora spoke with trailblazing gender-fluid fashion designer Harris Reed, who was recently tapped by global communications firm Edelman to lead its new “Gen Z Lab” — part-consultancy, part-data hub — as the first ever “ZEO.” Edelman’s Chief Brand Officer Jackie Cooper also joined the conversation to discuss how exactly companies and brands should approach GenZ, without being fake about it. For more info on our presenting sponsor, check out https://purple.com. 

Host: Nora Ali
Producer: Raymond Luu  
Video Editors: Sebastian Vega and Evan Frolov 
Production, Mixing & Sound Design: Daniel Markus & Nick Torres
Music: Daniel Markus & Breakmaster Cylinder
Fact Checker: Kate Brandt 
Senior Producer: Katherine Milsop

Full transcripts for all Business Casual episodes available at https://businesscasual.fm