In this episode of Chasing the Insights, I talk to the creative legend David Fischette. David talks to us about how businesses can create unforgettable live or virtual events that boost connections, conversions, and revenue. David Fischette is the Founder, CEO, and Chief Creative at Go West Creative (GWC), an industry-leading marketing agency specializing in bringing brand stories to life through unparalleled live, virtual, and hybrid experiences. Because there is such power in the ability to motivate emotions and actions through live events and original content, GWC are often asked to work with sales teams to help them envision the tangible benefits of success for themselves and for their organizations. They've helped hundreds of organizations, including giants like the United Nations, HP, Deloitte, CVS, SalesForce, DuPont, Petco, Inspire Brands, Farmers, Aetna, and Sonic, effectively communicate their message to key stakeholders. GWC has also won dozens of awards, including Special Event Magazine's "Top 50 Events Companies," Event Marketer Magazine's "Top 100 It List for Event Agencies," and Expertise's "Best Branding Agencies in Nashville." David has 38+ years of experience helping big global brands in telling their stories so they can better relate to their target audiences and motivate them to take action. He is a highly respected and sought-after Executive Producer and Director, both in Live Events and Film Productions. Additionally, he has produced live performances by Blake Shelton, John Legend, Sheryl Crow, Bebe Rexha, Jay Leno, Earth, Wind & Fire, Chicago, Josh Groban, and other top artists. David was also the Executive Producer for season 4 of the Emmy Award Winning show, My Generation.