In this episode, we talk to LinkedIn specialist Tamar Hela about how to stand out on the business-based social network. Tamar will not only give practical tips and tricks, she will also highlight why storytelling is so important to stand out (warning, this is going to get geeky). Tamar Hela is an entrepreneur based in Shanghai and the COO of the digital agency Genius Encel. Tamar helps Fortune 500 companies in Asia generate leads through LinkedIn. As the Co-President of LinkedIn Local Asia, Tamar has created a network of communities made up of Linkedin lovers, embracing the original idea of LinkedIn Local: getting to know “the person behind the profile.” Tamar founded the LinkedIn Local Shanghai community, which has more than 3000 members, making it one of the most professional and active networks in China.