In this episode of Chasing the Insights, I talk to empathetic author and entrepreneur Kat Kennan. Kat talks to us about the importance of empathic marketing. Kat Kennan is a bestselling author, entrepreneur, and marketing expert, known for building impactful, customer-driven strategies for companies of all shapes and sizes. As the founder and CEO of Radical Customer Experience™️, she specializes in trauma-informed and inclusive marketing services. She has developed the 3 R's proprietary model, an empathy-driven customer approach combining inclusive marketing, technology, and infrastructure to deepen brand loyalty based on the Radical Human Intelligence™ platform, home of the Cancel Culture Check-Up™️ and Brand Sensitivity Score™️.