In this episode, we talk to sales copy guru Alyson Lex. Alyson takes us through her journey and her process for writing great copy. Hint, it involves deeply understanding our ideal clients (including the good kind of creepy). Alyson has been writing sales copy for 13+ years… and she’s written a LOT of copy. From landing pages to sales pages to emails and direct mail, Alyson has her finger on the pulse of what matters to today’s buyers.