31 min listen
505 - Mark Stouse on Utilizing marketing mix modeling (MMM)
505 - Mark Stouse on Utilizing marketing mix modeling (MMM)
ratings:
Length:
39 minutes
Released:
Dec 17, 2023
Format:
Podcast episode
Description
In this episode of Chasing the Insights, I talk to analytics guru Mark Stouse. Mark talks to us about utilizing marketing mix modeling (MMM). Mark Stouse is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels. An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.
Released:
Dec 17, 2023
Format:
Podcast episode
Titles in the series (100)
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