Welcome to an interview with expert M&A advisor and best-selling author, Mark Sirower. Get Mark's book here: https://amzn.to/39nd0O8 In this episode, Mark elaborated on the meaning of synergy and how it impacts businesses. He also spoke about strategies to maximize the chances of success in M&A and how to deal with its common challenges. Mark Sirower is an internationally recognized expert on M&A and the author of the best-selling book, The Synergy Trap: How Companies Lose the Acquisition Game (Simon & Schuster, 1997) and co-author of The Synergy Solution: How Companies Win the Mergers & Acquisitions Game (Harvard Business Review Press, February 2022). He is a U.S. leader in Deloitte's M&A and Restructuring practice, where he joined in 2008 to launch the M&A Strategy practice. Mark has advised senior executive teams on hundreds of transactions over the past 25 years from strategy and diligence through post-merger integration. Previously, he built the Deals Strategy Group at PwC and was the global leader of the M&A practice at the Boston Consulting Group, where he developed innovative approaches to crafting M&A strategies, planning integrations, delivering synergies, and creating shareholder value. Mark has taught M&A at the Wharton School, and has taught at the NYU Stern School Executive MBA program for 30 years.  Get Mark's book here: The Synergy Solution: How Companies Win the Mergers & Acquisitions Game. Mark Sirower: https://amzn.to/39nd0O8 Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo