46 min listen
The Fertile Ground that is B2B Influence Marketing
The Fertile Ground that is B2B Influence Marketing
ratings:
Length:
29 minutes
Released:
Sep 16, 2020
Format:
Podcast episode
Description
Michael Brito is one of the more experienced business-to-business (B2B) influence marketing practitioners in the world. He is the executive vice-president for the Zeno Group and has spent almost two decades building relationships for technology and SaaS companies in the Bay Area and around the world. Michael and I dive into some of the granularity he uses in finding influencers for his clients, but also what insights the influencers tell him that better informs his client’s overall marketing. We also talk about the challenges of using B2B thinking in the B2C space.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 16, 2020
Format:
Podcast episode
Titles in the series (100)
Be Limitless with Laura Gassner Otting: The Jason Falls Show - A Marketing Podcast by Winfluence - The Influence Marketing Podcast