31 min listen
555: The Future of Fitness - Bryan O'Rourke on Emerging Markets, Key Economics and What's Next in Boutique Fitness
555: The Future of Fitness - Bryan O'Rourke on Emerging Markets, Key Economics and What's Next in Boutique Fitness
ratings:
Length:
48 minutes
Released:
Apr 6, 2023
Format:
Podcast episode
Description
Here’s what we’re talking about in this episode: - The guest, Brian O'Rourke, is the CEO of Vedere Ventures, president of the Fitness Industry Technology Council, and co-founder of Moon Mission Media. - Brian discusses how growing up in a military family taught him perseverance and adaptability and how hospitality has influenced his experience-driven fitness businesses. - The importance of understanding which numbers matter when it comes to running a business is emphasized, including operating margin, lifetime value of customers, and acquisition costs. - The challenges of reducing cost per acquisition in digital marketing are discussed, with Brian noting that not all attribution models from Meta or Google are reliable. - The fitness industry has been built on venture capital models, but the importance of building sustainable, profitable businesses is emphasized. - Knowing how to see is a guiding principle for Brian's investments, and he emphasizes the importance of understanding what numbers really matter when it comes to profitability and sustainability in a business. Links: https://www.bryankorourke.com/ https://www.vedereventures.com/ https://www.moonmissionmedia.com/ http://www.fittechcouncil.org/ https://studiogrow.co/ https://www.linkedin.com/company/studio-growco/
Released:
Apr 6, 2023
Format:
Podcast episode
Titles in the series (100)
002: The Way to Wealth: Building a Business Asset: In this episode, you’ll learn: • Why wealth doesn’t have to be scary {or your top priority}. There are so many ways to be fulfilled in a business and money is just one of them. • How the 4-legged stool of wealth applies to you and your... by The Business of Boutique Fitness