In this episode, you’ll learn: How building a foundation for your business starts long before you open the doors to your first clients My pre-business phase fell into four categories: How do I start? What do I really want to provide for my customers? How do I create revenue and how do I actually launch this business? Why hiring a coach turned out to be an exceptional investment for me (and can be for you too) Trying to be too perfect with my initial website delayed me 7 whole months, and cost me valuable time in creating the foundation for my business When starting any business, you really need one core product that you will refine down to make exceptional There are three crucial steps to building an online course, including a massive “brain dump”, creating a flow chart and beta testing the first version Why you need to be really cautious with who you’re investing in when putting out cash early on  There are 6 critical lessons I learned in doing my first webinars and beta test What key improvements I made when doing my first “real” launch, the results and still more lessons I learn to keep perfecting the launch process There is almost always money being left on the table when pricing product – be confident about your value Recognizing that you have individual audiences that need to be targeted differently will dramatically improve your results Just because something like evergreen webinars works for some people, doesn’t mean it works for me (or you)  LINKS:   http://www.lisekuecker.com/uncategorized/episode007/