Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    The Psychology that Fuels Influencer Marketing

    The Psychology that Fuels Influencer Marketing

    FromWinfluence - The Influence Marketing Podcast

    Start listeningView podcast show

    The Psychology that Fuels Influencer Marketing

    FromWinfluence - The Influence Marketing Podcast

    ratings:
    Length:
    9 minutes
    Released:
    Sep 6, 2019
    Format:
    Podcast episode

    Description

    Listening to one of his favorite podcasts, Jason Falls discovered the human psychology behind influencer marketing. He calls it the most powerful argument yet for the stability of the channel as an important marketing one for years to come. Hear what Surrogation is and why it compels your brand to leverage influencers. 
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Released:
    Sep 6, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.