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    Is Standardization of Influencer Marketing Possible?

    Is Standardization of Influencer Marketing Possible?

    FromWinfluence - The Influence Marketing Podcast

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    Is Standardization of Influencer Marketing Possible?

    FromWinfluence - The Influence Marketing Podcast

    ratings:
    Length:
    37 minutes
    Released:
    Sep 2, 2020
    Format:
    Podcast episode

    Description

    Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer marketing industry. We discuss the IMA, unionizing influencers, standardizing metrics and the conflict of transactional versus relational influence strategies.
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    Released:
    Sep 2, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.