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    Is Influence Marketing an advertising or public relations function?

    Is Influence Marketing an advertising or public relations function?

    FromWinfluence - The Influence Marketing Podcast

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    Is Influence Marketing an advertising or public relations function?

    FromWinfluence - The Influence Marketing Podcast

    ratings:
    Length:
    30 minutes
    Released:
    Sep 9, 2020
    Format:
    Podcast episode

    Description

    Onalytica evolved from the public relations and communications side of the marketing world rather than the advertising side. As you might expect, its head of product, Alistair Wheate has a decidedly comms-side view of the practice. I visit with him to tackle that difference, talk about how influencer tool algorithms work and beyond.
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Released:
    Sep 9, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.