In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers. Insights he shares include:

What does Influencer marketing meanHow do you define social media influencersWhat role do social media influencers play in marketingIs influencer marketing really a marketing strategy or advertising strategyHow many followers do you need to join the ranks of social media influencersWhen is a company ready for influencer marketingWhy influencer marketing can't be done in a turn key fashionWhy invest for the long haul - what does that look likeMetrics to help guide success with influencer marketing and build your brand influenceHow to find the right social media influencersThe current state of the influencer marketing landscapeand much more