Building brand awareness and attracting new customers can be challenging in any industry, but it can be especially difficult in an oversaturated industry like beauty and personal care. In this episode, host Michelle Thames speaks with Anthony Standifer about brand building and how to use social media to build your brand. Anthony shares tips for leveraging influencer marketing and overcoming common challenges in the beauty industry. Tune in for actionable advice to help your beauty brand grow!Anthony is the co-founder and Chief Marketing Officer for mSEED group, a contract manufacturer & marketing agency that specializes in expediting the growth of small businesses and entrepreneurs in the beauty and personal care space. mSEED group has built a 7 figure company and launched and supported growth for more than 150+ brands in its five-year existence. Anthony's work includes beauty product formulation & contract manufacturing, as well as assisting in the overall brand development of new and existing start-ups, large companies, and small cosmetic brands.WATCH ON YOUTUBE: https://youtu.be/dNarWBE6e2Y--mSEED groupCatch up on other podcast episodes on Apple and SpotifyWatch the Social Media Decoded Podcast on YouTubeFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show