Paul Roetzer, the Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute, joins the Social Pros Podcast to discuss the impact of AI on social media professionals.    Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  SalesForce Marketing Cloud  Pattern 89   It’s Time To Pay Attention To Artificial Intelligence  You can’t deny that artificial intelligence keeps getting smarter, faster, and more powerful by the day. As social media professionals, we’re starting to rely on AI more and more to assist and improve our marketing efforts.  However, there seems to be a dark cloud of fear and uncertainty surrounding AI. In fact, no other form of technology has received quite as much negative PR as AI and Paul Roetzer puts it down to the fact that very few people actually know and understand what AI is.   What many marketers fail to realize is that you interact with AI numerous times a day. We’re talking Netflix, Facebook and even your iPhone – all of them are powered by intelligent algorithms. But as a consumer, you don’t care. It makes your life more convenient and, according to Paul, that’s what will happen as our marketing tools continue to get smarter. It’ll simple make marketing easier for us.  So, is now the time we need to start paying attention to artificial intelligence? Or, as many of us fear, are the machines coming for our jobs? Tune in to find out!  In This Episode:  03:23 – Why we should start paying attention to marketing artificial intelligence   05:28 – Why AI gets a bad rep and the difference between AI and machine learning  11:00 – How AI can help you make better marketing predictions   15:27 – How social practitioners can understand AI quicker than their competitors  21:42 – Whether you should be concerned about robots taking over your job  24:51 – Who needs to become ‘AI Specialists’ in your in-house marketing department   Resources:  Get the new State of Marketing report for free from Salesforce here.  Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.  Learn more about how you can use Pattern 89 as your paid social utility belt here.  Find out more about the Marketing Artificial Intelligence Institute here.  Get your tickets to the Marketing Artificial Intelligence Conference here.  Download The Ultimate Beginner’s Guide to AI in Marketing for FREE right here.  Use the free resource, “AI Score for Marketers,” here.  Read “Automate This: How Algorithms Came to Rule Our World” by Christopher Steiner here.  Read “Human + Machine” by Paul Daugherty and James Wilson here.  Read “Prediction Machines: The Simple Economics of Artificial Intelligence,” here.  Take Andrew Ng’s FREE course, “AI For Everyone” here.  Visit SocialPros.com for more insights from your favorite social media marketers.