Christopher S. Penn, Co-Founder of Trust Insights and Co-Host of the Marketing Over Coffee podcast, joins the Social Pros Podcast to discuss the role and impact of artificial intelligence in the digital marketing universe. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud Pattern89 In This Episode: 06:18 – How AI will impact digital marketing and creative roles 09:18 – How AI can assist with content generation and the decision-making process 15:24 – How social media professionals can harness the power of AI 19:55 – The difference between algorithms and artificial intelligence 22:17 – Why businesses need to think about the problems they can solve with AI before investing in the software 22:22 – How you can use AI to forecast search terms for your marketing campaigns 29:16 – How an organization’s ethics influences AI applications and software 35:09 – Why natural language generation is the ‘next big thing’ in AI marketing The AI Landscape in Marketing Whispers in tech labs, digital marketing agencies and offices around the world disclose a certain amount of trepidation that computers will take over jobs. The evolution of artificial intelligence is relentless. You could leave the room to grab a cup of coffee, and by the time you sit back down at your desk, you’ll read headlines promising a new, more advanced model for natural language generation or even content creation. But, is this enough of a reason for marketers and those working in creative industries to feel intimidated or threatened by AI? As Christopher S. Penn predicts, in the near future, either your job will be to manage the machines, or the machines will manage you. But, if you learn to prepare your career for AI and understand how you can harness its power without making yourself redundant, you’ll secure your position for many years to come. Resources: Get Chris’ new book AI For Marketers: An Introduction and Primer Awaken your superhero by visiting Chris’ website here. Learn more about Chris’ AI consulting firm, Trust Insights, here. Listen to the Marketing Over Coffee podcast here. Subscribe to Chris’ Almost Timely Newsletter here. Grab the FREE Ethics and Data Science book here. Follow @cspenn on Twitter here.   Visit SocialPros.com for more insights from your favorite social media marketers.