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TSE 1216: How Can I Use AI To Increase Sales?
TSE 1216: How Can I Use AI To Increase Sales?
ratings:
Length:
31 minutes
Released:
Nov 25, 2019
Format:
Podcast episode
Description
How Can I Use AI To Increase Sales? Have you ever thought to use AI to increase sales? In today’s society, the application of AI is apparent throughout many industries, including sales. 27% of global consumers say that AI can deliver better service than humans, 38% believe AI will soon improve customer service, and 73% of global consumers are willing to utilize AI if it makes their lives easier. Chad Burmeister is a cofounder of Sales Ex Inc. Their company is rooted in the idea that AI can increase revenue, eliminate repetition, and make selling more efficient and effective. Growing up, Chad had always been at the cutting edge of technology and was always looking for ways to make people’s lives more efficient. Chad is officially releasing his book, AI for Sales, this Thanksgiving, November 28th along with Stu Heinecke’s Get the Meeting. If you buy both books on Amazon and send them a screenshot, you’ll get a dozen VIP conference codes for next year to attend events such as Sales 3.0 and AISP. With the codes, you’ll get a20% - 85% discount.. Chad is encouraging everyone to read the books and meet the authors at the conferences. Use AI to increase sales Chad has seven virtual sellers who are commissioned salespeople. The team has set up a daily data poll for these virtual sellers with a company called Lead 411. The data is fed into their CRM and the CRM goes through their email bot, a virtual assistant named Marissa Brown. They create preconfigured emails that filter through these virtual assistants so multiple batches of emails can be sent every day. The AIs are preprogrammed to have a “conversation” akin to what you see on a chat feature. When a person responds, the AIs can communicate with the prospects. The chatbots can also set up meetings and appointments.The AIs chatbots are configured to know when to schedule an appointment. It knows when you’re out of the office or if you have time for a meeting. One simple questions has about a thousand variations, such as the cost of a service or a product. The AI knows what to listen for and offers a very simple answer. It then replies with the cost, along with a link to your calendar so the prospect can set up a meeting. As the business owner, you need to teach the AI to respond in a way that gets the highest level of conversion. If you are a BDR (Business Developer Representative)assigned to pulling data from a CRM and pushing the send button, then your job might be in jeopardy. However, most BDRS are doing more than just pulling data. They are also pulling relevant lists, and doing research. Additional tasks include figuring out which people to send emails to, writing a good email, and leaving a voicemail as needed.BDRs are responsible for a complex system of outreach. Setting appointments via AI Chad’s tools called BDR.AI executes 50 to 100 connection requests per day through LinkedIn and gets over 100 emails a day on the same platform. By using this software, they get five to fifteen meetings a month. As a result, the organization can work more efficiently. The AI allows the BDR more time to do other tasks. This would include getting on the phone to connect with people personally. This enables them to understand their customer’s needs and show a more personal interest to the prospects. The tools let the bots and humans do what they do best. In Sales, AIs can let you do more with less. #SalesTechnology Tokyo, for example, pushed a 4-day work week and the results have shown about 40% increase in productivity. That increase can be attributed to the use of AI in their respective industries. Salespeople can do more with their day than just sitting in their offices, making appointments and making calls. They can now spend time with their families or take the Friday off to just improve their quality of life. The downside of AIs In the virtual world, somebody always gets to play God. Let’s consider the trolley car example and put yourself in the conductor’s shoes. A
Released:
Nov 25, 2019
Format:
Podcast episode
Titles in the series (100)
TSE 009: Does The Way You Dress Affect The Way You Sell? by The Sales Evangelist